Many Network Marketing companies encourage a distributor to buy leads. Lead companies are very successful and that means they make a lot of money. Many distributors use leads, thinking this is absolutely the best way for sponsoring new distributors and making them successful. Then the new distributor thinks, when I buy more leads I will be able to sponsor more people and my business will really bloom.
The lead company will often hold classes and teach the distributor how to follow scripts and handle objections so that they will become more successful. While they are doing this they will need to keep buying leads. Who is winning in this situation? You are right, the lead company. The lead company says that there is no such thing as a bad lead.
So what happens when the distributor doesn't sponsor these leads that are suppose to be so good. They feel as though they are not doing well and they become discouraged and if this continues, most will quit. They will feel like a failure and will be blaming them selves.
This is why I say, Don't Buy Leads. You will save money and you will keep from feeling like a failure. There are many bad leads. There is another way. It is buying customers.
This is why buying customers makes all the sense in the world. To learn more, click on this link and see how you can be a winner by buying customers rather than leads.
